Aircel launches 'Paanch ka Dum' special voice plan in Andhra Pradesh
Aircel launches 'Paanch ka Dum' special voice plan in Andhra Pradesh
Aircel has launched a new voice plan for
the Andhra Pradesh circle. Called the Paanch ka Dum, the new voice plan
gives users option to select one of the voice benefits - community
calling -5AM -5PM free, community calling – 1p/ 6 seconds, half paisa
local calls, half paisa Local + STD Call and ISD. The new plan is priced
at Rs. 5.
To activate the new plan customers need
to dial 15105. “We at Aircel believe in offering best value propositions
for our subscribers and constantly innovate to provide the best quality
and value for money services to the consumers. This product is intended
for a consumer segment which is conscious about its budget and prefers
smaller denominations. The low entry price and the options to select one
of the 5 benefits is a first of its kind,” says Deepinder Tiwana,
Circle Business Head – Andhra Pradesh, Aircel.
“Aircel has been the fastest growing
operator in Andhra Pradesh in the 3rd quarter in 2013. In line with the
company’s focus on data, Aircel Andhra Pradesh is on course to almost
double its data revenues from 2012 to 2013. There has been a 50% jump in
the data contribution to the overall revenues from December 2012 to
September 2013,” he adds.
“We truly believe in providing our
consumers the joy of “extra Value” in our offerings. The 197 data plan
is positioned as the smart choice for the smart devices segment, which
includes the exploding tablet segment. Our innovative offerings in data
have helped us double our data revenues in AP with almost 45% of our
consumers using data," says Bharath Mohan, Regional Marketing Head –
South, Aircel.
Aircel's new voice plan is quite similar Idea Cellular's Choice Recharge plan
that was recently launched for Delhi circle. Under the Choice Recharge
plan, users have option to choose from four different options - 40
Local/STD mins, 150 Local Idea Night mins, 45 Local Mobile mins and 250
Local/STD SMS – from a single recharge of Rs. 25.
Aircel recently introduced a new range of tariff plans that aimed at unifying data tariffs
for its 2G and 3G customers. The new data plans start at Rs. 27, which
provides 7 days of unlimited 2G/3G data for 7 days. Aircel’s new monthly
plans start at Rs. 128, which gives 2G and 3G users 1GB of data with a
validity of 30 days.
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