Blackberry drops Z10 price to Rs. 29,999; calls it a 'limited festive offer'

Blackberry drops Z10 price to Rs. 29,999; calls it a 'limited festive offer'

Blackberry drops Z10 price to Rs. 29,999; calls it a 'limited festive offer'

BlackBerry India has slashed price of its Z10 smartphone as part of what it calls a “limited festive offer”. The smartphone, which launched at Rs. 43,490 earlier this year, is now available for Rs. 29,999 on Flipkart. Another online retailer Snapdeal is offering the smartphone at Rs. 29,636.

“We continue to leverage the festive season with relevant product and services promotions. The BlackBerry 10 platform offers a new and unique mobile communication experience and at Rs.29999/- the BlackBerry Z10 smartphone is uniquely positioned to change the way in which our customers view mobile technology,” says Sunil Lalvani- Managing Director India for BlackBerry.

“Festivals are always exciting. It’s about getting people closer, together and a whole lot of fun and exciting new gifts to unpack. Now this festive season is getting unbelievably exciting; own a BlackBerry Z10 smartphone at a limited offer of just Rs. 29,990/- and experience a powerful, fast and smarter communication experience,” comments Ranbir Kapoor- BlackBerry brand ambassador for India.

The new offer comes weeks after the company introduced an EMI scheme for its flagship smartphone. BlackBerry had tied up with credit card providers such as Axis Bank, Citibank, HDFC, HSBC, ICICI Bank Kotak, SBI Card and Standard Chartered to provide the smartphone at affordable installments.

The company had also teamed up with Idea Cellular to offer a bundled one-year unlimited data plan at Rs. 999 in eight circles of Mumbai, Delhi, Kolkata, Chennai, Maharashtra, Karnataka, Gujarat and Andhra Pradesh.

BlackBerry recently unveiled its latest flagship smartphone, Z30. Successor to the full touch Z10, the new BlackBerry smartphone runs v10.2 of the BB 10 OS and is powered by a dual-core 1.7GHz Snapdragon S4 Pro along with 2GB of RAM.

Do you think the Z10 price cut indicates a final and desperate attempt by BlackBerry to maintain its position in the Indian market? Let us know in the comments section below: