Blackberry drops Z10 price to Rs. 29,999; calls it a 'limited festive offer'
BlackBerry India has slashed price of
its Z10 smartphone as part of what it calls a “limited festive offer”.
The smartphone, which launched at Rs. 43,490 earlier this year, is now
available for Rs. 29,999 on Flipkart. Another online retailer Snapdeal
is offering the smartphone at Rs. 29,636.
“We continue to leverage the festive
season with relevant product and services promotions. The BlackBerry 10
platform offers a new and unique mobile communication experience and at
Rs.29999/- the BlackBerry Z10 smartphone is uniquely positioned to
change the way in which our customers view mobile technology,” says
Sunil Lalvani- Managing Director India for
BlackBerry.
“Festivals are always exciting. It’s
about getting people closer, together and a whole lot of fun and
exciting new gifts to unpack. Now this festive season is getting
unbelievably exciting; own a BlackBerry Z10 smartphone at a limited
offer of just Rs. 29,990/- and experience a powerful, fast and smarter
communication experience,” comments Ranbir Kapoor- BlackBerry brand
ambassador for India.
The new offer comes weeks after the company
introduced an EMI scheme
for its flagship smartphone. BlackBerry had tied up with credit card
providers such as Axis Bank, Citibank, HDFC, HSBC, ICICI Bank Kotak, SBI
Card and Standard Chartered to provide the smartphone at affordable
installments.
The company had also teamed up with Idea
Cellular to offer a bundled one-year unlimited data plan at Rs. 999 in
eight circles of Mumbai, Delhi, Kolkata, Chennai, Maharashtra,
Karnataka, Gujarat and Andhra Pradesh.
BlackBerry recently
unveiled its latest flagship smartphone, Z30.
Successor to the full touch Z10, the new BlackBerry smartphone runs
v10.2 of the BB 10 OS and is powered by a dual-core 1.7GHz Snapdragon S4
Pro along with 2GB of RAM.
Do you think the Z10 price cut indicates
a final and desperate attempt by BlackBerry to maintain its position in
the Indian market? Let us know in the comments section below:
